The internet as we know it is constantly expanding. For businesses and non-profits, managing social media and websites may seem daunting at times. Some may be curious about their following, user engagement and interactions. Luckily there are many tools and apps that are available, making it easier to find out the information you may be looking for. Analytics apps help to track your organization’s website and social media progress, and will provide insight about what is working and what is not.
In the long run, using an analytics tool it will save you time and most likely will provide you information you didn’t even know was available! This article will explore five amazing apps to help with tracking analytics. There are many tools and apps available and it’s important to find out which tool is the best for you. Here’s our top 5 mobile analytic apps in no particular order:
1. Google Analytics for Mobile
Google Analytics is a well-known analytics tool and is available on two platforms – mobile and desktop. The mobile version is free for both iOS and Android users and the app provides a full dashboard for full performance insights.
This app is able to track various elements and reports are organized into four categories:
- Users: New and returning user information, their country and language are provided.
- Acquisitions: Provides information about new users. This tracks their location and how many times they have used the app.
- Engagement: Event tracking is available to receive reports about website speed, exceptions and crashes.
- Outcomes: There is an option to set up goals and see the goal flow.
Localytics is another popular mobile analytic app. This is available on various platforms including iOS, Androis, Windows Phone and BlackBerry. This is an easy app for new users. This app is free, however there are also options for an unlimited version. Localytics has many customization features to let the user track what they want.
This app provides various analytics including:
App usage and reports: Includes locations, device, carriers and users.
Users and sessions: Provides time periods and new/returning viewers.
Day-Part Analysis: Provides information about the most popular time of day frequent visitors log onto a website
3. Flurry Analytics
Flurry Analytics is another free app that runs on iOS, Android, Windows Phone and Blackberry. Flurry provides very detailed and extensive information and users are able to create up to 10 custom dashboards to track whatever they want. However, some users have explained that this app can be confusing due to the large amount of information to sort through. There are various analytics available on the dashboard including:
Audience: Includes user interest, type of users and demographics.
Events: Shows user paths.
Usage: Provides information about active users, their sessions, average session lengths and frequencies.
Technical: Shows the type of devices used, carriers and errors.
Filters: Provides age, usage and country information
Appsee is an app focusing on visual insight. Analytics and heat maps are available to see user behavior on the app. This is available on both iOS and Android. There is a free 14 day trial option. Appsee provides various analytics including:
- Heatmaps: Provides information on performance, user navigation and preferences. This aspect shows exactly how and where users visit on the site.
- Crash reporting and videos: Include in-depth, real time recordings and crash session if there are any issues with the website. This is a huge plus for new websites and apps.
- Real-time analytics and alerts: Provides insightful analytics on behavior. Also provides alerts for monitoring crashes and KPI changes.
Geckoboard is another app that tracks key analytics. This app was designed to help improve major business indicators. Unfortunately, the app is only available for iOS users. There is a free 30-day trial and plans start at $25 per month after this time. Geekboard offers various analytic tools including:
- Flexible configuration: Helps to provide easy data integration.
- Intuitive drag-and-drop interface, which is customizable.
- Integration with Google Analytics to provide tracking information.
- Summaries with crucial data for your platform.
As you can see, there are many mobile apps that focus on tracking different app and website information. Whether you are interested in simple analytics, heat maps or customization – there are many options for you!